How did Amazon ad performance hold up this Cyber 5 Weekend compared to previous years?
With Prime Day in its typical July spot this year, and an additional tentpole event in October called the Amazon Prime Access Sale, the landscape ahead of Cyber 5 2022 looked a lot different than previous years with deals launching well before the holiday shopping weekend event.
Pacvue collected insights into advertisers’ behavior and performance during Black Friday and Cyber Monday. This report includes CPC data from thousands of Amazon advertisers in the US, across every major category.
Some key findings in this report include:
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