During the 1st quarter of 2021, Amazon’s sales grew faster internationally than they did in North America, with International revenue is up 60% year over year, while North America revenue climbed 40%.
And with over 390 million inhabitants in Amazon’s eight European marketplaces, the markets are comparable to North America in terms of population and potential sales.
Additionally, the European markets are not as competitive as the US, with lower CPCs and higher ROAS.
But how can brands best take advantage of less competition and growing marketplaces?
To help you build the perfect PDP, Pacvue and Salsify put together a guide to help you optimize your product detail pages and plan your advertising strategy in EMEA.
In this guide, we’ll cover the beauty and makeup, grocery and baby products, and consumer electronics categories in the UK, Germany and France.
Fill out the form and download this free guide now!