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Dentsu and Pacvue Announce Strategic Preferred US Partnership to Accelerate Commerce Innovation and Drive Measurable Performance
Through this partnership, dentsu teams across Media, Creative, and CXM will leverage Pacvue as a centralized technology platform to power the agency’s commerce initiatives – spanning retail media activation, optimization, reporting, and measurement innovation – across both existing client programs and new business opportunities.
Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools
Report MCP, the first capability available through Pacvue’s MCP server, lets brands and agencies pull advertising data across Amazon, Walmart, Instacart, and more directly from the AI tools they already use.
Pacvue Becomes a Technology Partner for the Ads in ChatGPT Pilot, Announces Kepler as its Inaugural Agency Partner
Integration extends Pacvue’s AI-Powered Commerce Media OS into conversational AI advertising with Kepler as part of OpenAI’s pilot of ads in ChatGPT, giving brands unified cross channel management and closed-loop attribution across the fastest-growing platform in history.
Unlocking Smarter Commerce Media with Walmart Scintilla Data
Pacvue is among the first technology partners to integrate with Scintilla Media Data Feed, helping teams act on their Walmart data more effectively, manage and scale sophisticated Walmart media programs more easily, and connect media decisions more closely to growth outcomes.
Pacvue and The Trade Desk Expand Partnership with Universal Integration
Pacvue and The Trade Desk today announced an expanded integration that will enable advertisers to manage and optimize The Trade Desk campaigns directly within Pacvue’s Commerce Operating System. Brands will be able to execute programmatic campaigns across advertising, campaign, ad group, audience, item set, and creative levels.
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