Retail Media Advertising

New to retail media? Today’s consumer journey is complex, and your advertising shouldn’t exist in a silo. Learn the basics of scaling an eCommerce media strategy.

Global Reach, Data & Retailers

What is Retail Media?

Retail Media is eCommerce advertising within retailer sites and apps, by brands or sellers that sell products through online marketplaces.​ Brands can boost their visibility on the digital shelf and advertise products near the point of sale, increasing conversions.

Why You Need Retail Media

In a rapidly changing retail landscape, a unified approach to retail media can unlock opportunities for efficient product sales, faster improvements to ROAS and other campaign performance KPIs, and the ability to reach customers wherever they shop.

  • Build a full-funnel advertising strategy for every marketplace
  • Uncover cross-channel optimizations to win in your category
  • Target ads based on customer behavior and retail context

The Pacvue Platform

Complete software solution for eCommerce business. Optimize ad campaigns, sales, and the digital shelf in one place.

Enjoy the Pacvue Platform

“Pacvue's platform is a great solution for any CPG brand looking to maximize results for retail media advertising efforts. They are constantly adding additional features and supporting additional eCommerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SASS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.”

Austin Roper
Director Of Marketing at BetterBody Foods & Nutrition

Brands see an average 40% improvement in ROAS after 30 days of using Pacvue automation.


ROAS improvement

Video player title

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

  • Benefit statement lorem ipsum dolor sit amet lorem eiusmod tempor
  • Benefit statement lorem ipsum dolor sit amet lorem eiusmod tempor
  • Benefit statement lorem ipsum dolor sit amet lorem eiusmod tempor

How to Get Started

Define your campaign goals

Identify your target ROAS, sales, market share, or new customer growth.

Target the right audience

Select your branded, category, and competitive keywords, or custom audiences.

Set your bids and budget

Brief description goes here met est malesuada

Campaign Automation

Act on recommendations

Automate daily tasks and focus on top recommendations to improve campaign performance.

Learn More about Retail Media

Pacvue News
June 6, 2023
New Instacart Shoppable Ad Formats with Pacvue

Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content

Best Practices
June 1, 2023
Amazon DSP vs. Sponsored Display in 2023

Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.

Profitability Unleashed
May 23, 2023
Blake Kidd on how to improve incremental sales and full-funnel metrics.

Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.

Retail Media
May 18, 2023
The Future of AI in Ecommerce: Tools, Strategies, and Challenges for Brands

This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.

Ready to Get Started?

We'll show you how easy it is to get up and running. Start managing your eCommerce advertising at scale and exceed your business goals.