Retail Media is eCommerce advertising within retailer sites and apps, by brands or sellers that sell products through online marketplaces. Brands can boost their visibility on the digital shelf and advertise products near the point of sale, increasing conversions.
In a rapidly changing retail landscape, a unified approach to retail media can unlock opportunities for efficient product sales, faster improvements to ROAS and other campaign performance KPIs, and the ability to reach customers wherever they shop.
Complete software solution for eCommerce business. Optimize ad campaigns, sales, and the digital shelf in one place.
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“Pacvue's platform is a great solution for any CPG brand looking to maximize results for retail media advertising efforts. They are constantly adding additional features and supporting additional eCommerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SASS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.”
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Identify your target ROAS, sales, market share, or new customer growth.
Select your branded, category, and competitive keywords, or custom audiences.
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Automate daily tasks and focus on top recommendations to improve campaign performance.
Platform now offers seamless connection to Instacart's Display & Video API, unlocking new opportunities to engage consumers with immersive content
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Uncover the differences between Amazon DSP and Sponsored Display in 2023, including unique advantages, specific audience targeting flexibility, and cost structures of each. And see how Pacvue can maximize your impact and optimize your return on ad spend.
Blake Kidd, Group Media Director at Rise Interactive, shares how brand can deploy cutting-edge strategies for measuring incremental sales and eCommerce advertising success.
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This blog discusses the increasing role of AI in eCommerce and dives into the tools, strategies, and challenges brands should consider to further grow market share.
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