Maximizing Commerce Potential, Conversions & Profit

Retail Media Advertising

New to retail media? Today’s consumer journey is complex, and your advertising shouldn’t exist in a silo. Learn the basics of scaling an eCommerce media strategy.

Global Reach, Data & Retailers

What is Retail Media?

Retail Media is eCommerce advertising within retailer sites and apps, by brands or sellers that sell products through online marketplaces.​ Brands can boost their visibility on the digital shelf and advertise products near the point of sale, increasing conversions.

Why You Need Retail Media

In a rapidly changing retail landscape, a unified approach to retail media can unlock opportunities for efficient product sales, faster improvements to ROAS and other campaign performance KPIs, and the ability to reach customers wherever they shop.

  • Build a full-funnel advertising strategy for every marketplace
  • Uncover cross-channel optimizations to win in your category
  • Target ads based on customer behavior and retail context

The Pacvue Platform

Complete software solution for eCommerce business. Optimize ad campaigns, sales, and the digital shelf in one place.

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“Pacvue's platform is a great solution for any CPG brand looking to maximize results for retail media advertising efforts. They are constantly adding additional features and supporting additional eCommerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SASS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.”

Austin Roper
Director Of Marketing at BetterBody Foods & Nutrition

Brands see an average 40% improvement in ROAS after 30 days of using Pacvue automation.

40%

ROAS improvement

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How to Get Started

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Define your campaign goals

Identify your target ROAS, sales, market share, or new customer growth.

Target the right audience

Select your branded, category, and competitive keywords, or custom audiences.

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Set your bids and budget

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Campaign Automation

Act on recommendations

Automate daily tasks and focus on top recommendations to improve campaign performance.

Learn More about Retail Media

Insights from Cyber Monday 2023
Best Practices
November 29, 2023
Insights from Cyber Monday 2023

The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday.

Insights from Black Friday 2023
Best Practices
November 28, 2023
Insights from Black Friday 2023

Key insights and trends from Black Friday 2023, featuring record-breaking ad spend, the rise of Sponsored TV Ads, and more.

Final Prep for Cyber 5 2023: Quick Tips for Brand Success
Best Practices
November 16, 2023
Final Prep for Cyber 5 2023: Quick Tips for Brand Success

Get ready for Cyber 5 2023 success with a few final tips and tricks to make the most out of the event. Discover proven strategies for budgeting, campaign optimization, and post-event growth.

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Amazon to Target
Retail Media
November 7, 2023
Beyond Amazon, the strengths of the top retail media networks

This report from Glossy’s CMO Strategies series unpacks the strengths of several top retail media networks, some of which are seeing results at pre-pandemic levels, while others are experiencing major growth in performance metrics.

Ready to Get Started?

We'll show you how easy it is to get up and running. Start managing your eCommerce advertising at scale and exceed your business goals.