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New to retail media? Today’s consumer journey is complex, and your advertising shouldn’t exist in a silo. Learn the basics of scaling an eCommerce media strategy.
Retail Media is eCommerce advertising within retailer sites and apps, by brands or sellers that sell products through online marketplaces. Brands can boost their visibility on the digital shelf and advertise products near the point of sale, increasing conversions.
In a rapidly changing retail landscape, a unified approach to retail media can unlock opportunities for efficient product sales, faster improvements to ROAS and other campaign performance KPIs, and the ability to reach customers wherever they shop.
Complete software solution for eCommerce business. Optimize ad campaigns, sales, and the digital shelf in one place.
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“Pacvue's platform is a great solution for any CPG brand looking to maximize results for retail media advertising efforts. They are constantly adding additional features and supporting additional eCommerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SASS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.”
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Identify your target ROAS, sales, market share, or new customer growth.
Select your branded, category, and competitive keywords, or custom audiences.
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Automate daily tasks and focus on top recommendations to improve campaign performance.
The weeklong surge of digital deals reached its peak on Cyber Monday. While many brands are extending their deals throughout the week, let’s put the spotlight on Cyber Monday.
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This report from Glossy’s CMO Strategies series unpacks the strengths of several top retail media networks, some of which are seeing results at pre-pandemic levels, while others are experiencing major growth in performance metrics.
