Retail Media is eCommerce advertising within retailer sites and apps, by brands or sellers that sell products through online marketplaces. Brands can boost their visibility on the digital shelf and advertise products near the point of sale, increasing conversions.
In a rapidly changing retail landscape, a unified approach to retail media can unlock opportunities for efficient product sales, faster improvements to ROAS and other campaign performance KPIs, and the ability to reach customers wherever they shop.
Complete software solution for eCommerce business. Optimize ad campaigns, sales, and the digital shelf in one place.
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“Pacvue's platform is a great solution for any CPG brand looking to maximize results for retail media advertising efforts. They are constantly adding additional features and supporting additional eCommerce platforms. At BetterBody Foods we have seen strong success using Pacvue as our primarily SASS platform for PPC advertising on Instacart, Amazon, and most recently Criteo.”
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Identify your target ROAS, sales, market share, or new customer growth.
Select your branded, category, and competitive keywords, or custom audiences.
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Automate daily tasks and focus on top recommendations to improve campaign performance.
Maximize your commerce potential. We're thrilled to unveil our new company-wide rebrand.
Pacvue, the commerce acceleration company, announces its rebrand and the delivery of a new integrated suite that combines marketplace operations, retail media activation, and measurement into a single platform.
Amazon's new FBA Capacity Management System streamlines giving sellers greater capacity limits, more control, and visibility over their inventory and supply chain.
This post covers how to expand your eCommerce brand into Japan's booming market on the Rakuten marketplace.
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