Rule-based optimization adjusts bids, keywords, and budgets based on the goals that matter to your business, whether you’re focused on ROAS, sales, impressions, or a combination. AI-powered campaigns keep you moving in the right direction, with alerts to grab your attention only when it’s needed.
Lower costs by making every dollar count. Use dayparting with hourly bid boosting to spend your budget when customers are most likely to convert. Automatically reduce bids on keywords that aren’t performing or on products with low inventory. Multiple budget management settings allow you to adjust based on real-time traffic, spend, and performance.
Get automated suggestions to increase bids on your best-performing keywords and move budgets between campaigns. Work more efficiently with keyword recommendations, and make the most of every ad type, from Sponsored Products to Amazon DSP, Walmart Search Brand Amplifier, Instacart Display, and more.
Expand your reach with additional, related keywords to increase sales and ROAS using Pacvue’s Enhanced Keyword Research Tool.
