Running too many campaigns manually with too many products and channels to keep track of simply wastes time. Your clients expect you to manage the complexity of their eCommerce business, but they also turn to you for your expertise. Automate retail media campaigns to fit your strategy with flexible, rule-based optimization, and help your clients understand the total impact of your work with integrated sales, advertising, and category intelligence.
Pacvue helps agency account managers better analyze their progress and communicate status updates to upper management with reports that can be automated and dashboards that can be securely shared for viewing purposes. Unified retail media analytics simplify reporting into a single source of truth. And event logs help to identify the impact of changes.
Stay ahead of shifts and grow share of voice
Competitive intelligence and benchmarking
Get products on page one faster
Run retail media on Amazon, Walmart, Instacart, Target, and more
Automate with rule-based workflows to seek ROAS, sales, and other goals
Unify ad strategy across sponsored search and display
Automatically bring advertising data directly into Excel, so you can use pivot tables and macros to analyze the data or combine with external datasets. You can also make bulk campaign edits directly in Excel with the integration, and updates will be reflected in the Pacvue interface.
Identify top performing campaigns and keyword sets to capitalize on, and make improvements to your targeting strategy for increased click-through rates and return on ad spend. Discover which campaigns need to be optimized to align with your business goals, with recommendations to quickly apply bid, budget, and keyword changes.
View monthly averages for ROAS, CPC, conversion rate, and other metrics at a category and sub-category level and by regional marketplaces. Drill down into top-selling products in each category and their changes in ranking over time. Benchmark your performance against your category, and find new opportunities for competitive targeting.
Audit your detail pages and product eligibility status, and compare your score to your top competitors. Evaluate your presence against best practices for review rating, bullet points, images, title length, in-stock rate, and more. Find content that needs improvement, and get alerted to content changes before they become persistent problems.
