Marketers are turning to Pacvue to gain confidence that their products are well positioned online, and campaigns are aligned to their brand goals. Instead of spending countless hours a day on manual optimizations, Pacvue retail automation enables you to make improvements at scale with rule-based optimizations across your entire ad portfolio, giving you more time to plan your brand’s next great digital media campaign.
Run bulk edits for your keyword bids, budgets, and targets
Schedule customized reports, and get alerts with recommendations
Quick and easy budget scheduling
Automate with rule-based workflows to seek ROAS, sales, and other goals
Unify ad strategy across sponsored search and display
Identify top performing campaigns and keyword sets to capitalize on, and make improvements to your targeting strategy for increased click-through rates and return on ad spend. Discover which campaigns need to be optimized to align with your business goals, with recommendations to quickly apply bid, budget, and keyword changes.
Audit your detail pages and product eligibility status, and compare your score to your top competitors. Evaluate your presence against best practices for review rating, bullet points, images, title length, in-stock rate, and more. Find content that needs improvement, and get alerted to content changes before they become persistent problems.
Automatically bring advertising data directly into Excel, so you can use pivot tables and macros to analyze the data or combine with external datasets. You can also make bulk campaign edits directly in Excel with the integration, and updates will be reflected in the Pacvue interface.
View monthly averages for ROAS, CPC, conversion rate, and other metrics at a category and sub-category level and by regional marketplaces. Drill down into top-selling products in each category and their changes in ranking over time. Benchmark your performance against your category, and find new opportunities for competitive targeting.
