Prioritize incremental sales with your ad strategy by optimizing for visibility across both paid and organic share of voice. Find which keywords your competitors’ are ranking for that you’re not, and uncover gaps in your competitors’ strategies.
Leverage customized Share of Voice reporting to help identify the right actions.
Get in front of your competitors’ organic or paid search results and reach their customers when they are in-market, browsing for your competitors and their products. Leverage Share of Voice data to diagnose performance changes in campaigns and assess your competitive digital shelf share. Identify market share growth based on the channel, as well as the pace of growth compared to your category.
