Prioritize incremental sales with your ad strategy by optimizing for visibility across both paid and organic share of voice. Find which keywords your competitors’ are ranking for that you’re not, and uncover gaps in your competitors’ strategies.
Act on Share of Voice Insights
Leverage customized Share of Voice reporting to help identify the right actions.
Get notified if you drop off of page one in search
Use Share of Voice data to measure across targeting type and ad type, so you can place your dollars where they’re working the hardest
Know when your competitor starts bidding on a new term
Get in front of your competitors’ organic or paid search results and reach their customers when they are in-market, browsing for your competitors and their products. Leverage Share of Voice data to diagnose performance changes in campaigns and assess your competitive digital shelf share. Identify market share growth based on the channel, as well as the pace of growth compared to your category.
How to Get Started
Define your eCommerce goals
Identify your target ROAS, sales, market share, or new customer growth.
Track performance across variables
Monitor changes in share of voice, campaign performance, and total sales by product, brand, strategy, and more.
Uncover new opportunities
Drill into the largest set of eCommerce analytics to find gaps in your competitors’ strategies.
Act on recommendations
Automate daily tasks and focus on top recommendations to improve campaign performance.