February 15, 2023

2:00pm PST / 5:00pm EST

All Eyes on Japan: Expanding Into the 4th Largest Ecommerce Market

Domestic brands are making big strategic bets with Japanese retailers and platforms to help accelerate revenue growth—and there is still plenty of opportunity.

Gina Yi
Senior Business Development Manager
Rakuten
Nate Shurilla
Head of APAC
Pacvue

Summary

In 2023, brands are focused on how to best expand into the 4th largest eCommerce market.With more than 126 million residents, Japan has emerged as one of the most coveted markets among retail brands for expansion, boasting a thriving market of highly active consumers and reliable, scalable infrastructure. Domestic brands are making big strategic bets with Japanese retailers and platforms to help accelerate revenue growth—and there is still plenty of opportunity.

Key Takeaways

In this webinar, Gina Yi, Senior Business Development Manager at Rakuten and Nate Shurilla, Head of APAC at Pacvue covered:

  • Brands and categories poised to win big in 2023.  
  • How Japan’s point systems affect eCommerce loyalty.
  • Best practices for expanding your brand overseas.
  • The biggest mistakes and hacks for expanding into Rakuten.

Transcript

In 2023, brands are focused on how to best expand into the 4th largest eCommerce market.

With more than 126 million residents, Japan has emerged as one of the most coveted markets among retail brands for expansion, boasting a thriving market of highly active consumers and reliable, scalable infrastructure.

Domestic brands are making big strategic bets with Japanese retailers and platforms to help accelerate revenue growth—and there is still plenty of opportunity.

In this webinar, Gina Yi, Senior Business Development Manager at Rakuten and Nate Shurilla, Head of APAC at Pacvue will detail:

  • Brands and categories poised to win big in 2023.  
  • How Japan’s point systems affect eCommerce loyalty.
  • Best practices for expanding your brand overseas.
  • The biggest mistakes and hacks for expanding into Rakuten.