February 16, 2023

8:00am PST / 11:00am EST

Bridging the Gap Between Sales & Marketing in eCommerce

With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.

Heather Dawson
Senior Vice President Global Solutions
Reprise Commerce
Ettore Boni
Account Director, Retail Media & Commerce
Pacvue
Zachery Zaerr
Account Director, Retail Media
Pacvue

Summary

Key Takeaways

Transcript

Over the past few years’ eCommerce teams have grown dramatically in team size, data usage and complexity. The divide between sales and marketing teams has steadily increased with many brands experiencing the challenge of two teams, two data sets and two strategies.  

With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.  

Join Ettore Boni, Account Director, Retail Media & Commerce at Pacvue and Heather Dawson, Senior Vice President Global Solutions at Reprise Commerce on February 16th 2023 as they discuss:  

  • Why the data gap between retail and commerce teams exists  
  • How the business model has changed to require unified data
  • How brands and agencies can break down data silos  
  • Gaining first mover advantage with unified data  

Panellists

  • Ettore Boni, Account Director, Retail Media & Commerce, Pacvue
  • Heather Dawson, Senior Vice President Global Solutions, Reprise Commerce

Moderator

  • Zachery Zaerr, Account Director, Retail Media, Pacvue