Bridging the Gap Between Sales & Marketing in eCommerce

Over the past few years’ eCommerce teams have grown dramatically in team size, data usage and complexity. The divide between sales and marketing teams has steadily increased with many brands experiencing the challenge of two teams, two data sets and two strategies.  

With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.  

Join Ettore Boni, Account Director, Retail Media & Commerce at Pacvue and Heather Dawson, Senior Vice President Global Solutions at Reprise Commerce on February 16^th 2023 as they discuss:  

• Why the data gap between retail and commerce teams exists  
• How the business model has changed to require unified data
• How brands and agencies can break down data silos  
• Gaining first mover advantage with unified data  

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‍Panellists

• Ettore Boni, Account Director, Retail Media & Commerce, Pacvue
• Heather Dawson, Senior Vice President Global Solutions, Reprise Commerce

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Moderator

• Zachery Zaerr, Account Director, Retail Media, Pacvue