Webinar

Bridging the Gap Between Sales & Marketing in eCommerce

Thursday, February 16, 2023
@
8:00am PST / 11:00am EST

Heather Dawson

Senior Vice President Global Solutions
Reprise Commerce
Reprise Commerce

Ettore Boni

Account Director, Retail Media & Commerce
Pacvue
Pacvue

Zachery Zaerr

Account Director, Retail Media
Pacvue
Pacvue
Webinar

Bridging the Gap Between Sales & Marketing in eCommerce

Thursdays
February 16, 2023
@
8:00am PST / 11:00am EST

Heather Dawson

Senior Vice President Global Solutions
Reprise Commerce
Reprise Commerce

Ettore Boni

Account Director, Retail Media & Commerce
Pacvue
Pacvue

Zachery Zaerr

Account Director, Retail Media
Pacvue
Pacvue

Webinar

Bridging the Gap Between Sales & Marketing in eCommerce

Date:

Thursday, February 16, 2023

Time:

8:00am PST / 11:00am EST

Over the past few years’ eCommerce teams have grown dramatically in team size, data usage and complexity. The divide between sales and marketing teams has steadily increased with many brands experiencing the challenge of two teams, two data sets and two strategies.  

With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.  

Join Ettore Boni, Account Director, Retail Media & Commerce at Pacvue and Heather Dawson, Senior Vice President Global Solutions at Reprise Commerce on February 16th 2023 as they discuss:  

  • Why the data gap between retail and commerce teams exists  
  • How the business model has changed to require unified data
  • How brands and agencies can break down data silos  
  • Gaining first mover advantage with unified data  

Panellists

  • Ettore Boni, Account Director, Retail Media & Commerce, Pacvue
  • Heather Dawson, Senior Vice President Global Solutions, Reprise Commerce

Moderator

  • Zachery Zaerr, Account Director, Retail Media, Pacvue

Register Here.

Webinar

Bridging the Gap Between Sales & Marketing in eCommerce

Date:

Thursdays

February 16, 2023

Time:

8:00am PST / 11:00am EST

Over the past few years’ eCommerce teams have grown dramatically in team size, data usage and complexity. The divide between sales and marketing teams has steadily increased with many brands experiencing the challenge of two teams, two data sets and two strategies.  

With increased economic uncertainty and limited consumer spending, now more than ever alignment between sales & marketing teams is required to drive market share and revenue growth.  

Join Ettore Boni, Account Director, Retail Media & Commerce at Pacvue and Heather Dawson, Senior Vice President Global Solutions at Reprise Commerce on February 16th 2023 as they discuss:  

  • Why the data gap between retail and commerce teams exists  
  • How the business model has changed to require unified data
  • How brands and agencies can break down data silos  
  • Gaining first mover advantage with unified data  

Panellists

  • Ettore Boni, Account Director, Retail Media & Commerce, Pacvue
  • Heather Dawson, Senior Vice President Global Solutions, Reprise Commerce

Moderator

  • Zachery Zaerr, Account Director, Retail Media, Pacvue

Register Here.

Date Recorded:

February 16, 2023

Recorded Webinar:

Bridging the Gap Between Sales & Marketing in eCommerce

Heather Dawson
Senior Vice President Global Solutions
Reprise Commerce
Reprise Commerce
Ettore Boni
Account Director, Retail Media & Commerce
Pacvue
Pacvue
Zachery Zaerr
Account Director, Retail Media
Pacvue
Pacvue

If you missed this webinar, check back soon to view a recording.

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