According to IWSR, data shows that online alcohol sales grew by 80% in 2020 to $5.5 billion in the U.S. But while the alcohol category continues to grow at a faster-than-expected rate, the growth rate lags behind other consumption categories due to a mix of regulatory restrictions and limited consumer awareness.
It is estimated that $1.5bn of online alcohol sales were lost in 2019 due to category under penetration, leaving brands plenty of opportunities to start optimizing their eCommerce channels and build brand awareness online.
But with more people shopping online, now is the time for brands to shift to online marketplaces and new forms of advertising to reach customers.
Join Pacvue and OneSpace on Thursday, September 9 at 12:00 pm EDT to learn:
And more! Register for the webinar now.
According to IWSR, data shows that online alcohol sales grew by 80% in 2020 to $5.5 billion in the U.S. But while the alcohol category continues to grow at a faster-than-expected rate, the growth rate lags behind other consumption categories due to a mix of regulatory restrictions and limited consumer awareness.
It is estimated that $1.5bn of online alcohol sales were lost in 2019 due to category under penetration, leaving brands plenty of opportunities to start optimizing their eCommerce channels and build brand awareness online.
But with more people shopping online, now is the time for brands to shift to online marketplaces and new forms of advertising to reach customers.
Join Pacvue and OneSpace on Thursday, September 9 at 12:00 pm EDT to learn:
And more! Register for the webinar now.
