September 9, 2021

Watch the Recording

How Alcohol Brands Can Optimize Retail Media

Current look at the alcohol eCommerce landscape, what types of content brands need to get started, advertising opportunities and rules alcohol brands need to know, and how to get started on Instacart.

Mindy Fashaw
Chief Operation Officer
Pacvue
Lexi McCarthy
Account Director
OneSpace

Summary

Key Takeaways

Transcript

According to IWSR, data shows that online alcohol sales grew by 80% in 2020 to $5.5 billion in the U.S. But while the alcohol category continues to grow at a faster-than-expected rate, the growth rate lags behind other consumption categories due to a mix of regulatory restrictions and limited consumer awareness.  

It is estimated that $1.5bn of online alcohol sales were lost in 2019 due to category under penetration, leaving brands plenty of opportunities to start optimizing their eCommerce channels and build brand awareness online.  

But with more people shopping online, now is the time for brands to shift to online marketplaces and new forms of advertising to reach customers.

Join Pacvue and OneSpace on Thursday, September 9 at 12:00 pm EDT to learn:

  • Current look at the alcohol eComm landscape
  • What types of content brands need to get started
  • Advertising opportunities and rules alcohol brands need to know
  • How to get started on Instacart

And more! Register for the webinar now.