April 22, 2021

Watch the Recording

Q1 2021 CPC Report: eCommerce continues to accelerate

Pacvue analyzed our advertisers’ data on Amazon to help brands make sense of the current trends and respond to shifts in the eCommerce market.

Melissa Burdick

President

Mindy Fashaw

COO

Summary

Key Takeaways

Amazon ad spend up 59% year-over-year
Costs (CPC & CPA) were little changed
Consumer searches returning to seasonal, not pandemic, shopping
Most categories seeing strong growth, bolstered by stimulus checks, a return to “normal” life, and online shopping preferences remain

Transcript