August 11, 2021

Watch the Recording

Retail Media Mythbusters: What Would You Believe?

Retail media is set to account for one in eight digital ad dollars in the US by the end of 2021, but with all the new retail media platforms and ad types, what’s myth vs fact?

Mindy Fashaw
COO
Pacvue
Riku Laitasalo
Account Director
Pacvue

Summary

Key Takeaways

Transcript

Retail media is booming. By the end of 2021, retail media is set to account for one in eight digital ad dollars in the US, with investments expected to increase by nearly 28% this year.  

But with all the new retail media platforms and ad types, what’s myth vs fact?

Join us on August 11 at 10:00 am PDT to hear Mindy Fashaw, COO, and Riku Laitasalo, Account Director – Retail Media, debunk these common myths and more:

  • Incrementality is measurable and a crucial metric to success
  • If something is a driver of sales, I can quantify and measure it
  • DSP isn't right for my business because it is cost prohibitive

Register for the webinar now!