Retail Media Mythbusters: What Would You Believe?

Retail media is booming. By the end of 2021, retail media is set to account for one in eight digital ad dollars in the US, with investments expected to increase by nearly 28% this year.  

But with all the new retail media platforms and ad types, what’s myth vs fact?

Join us on August 11 at 10:00 am PDT to hear Mindy Fashaw, COO, and Riku Laitasalo, Account Director – Retail Media, debunk these common myths and more:

• Incrementality is measurable and a crucial metric to success
• If something is a driver of sales, I can quantify and measure it
• DSP isn't right for my business because it is cost prohibitive

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Register for the webinar now!