Webinar

The Million Dollar Question: Should you expand to Walmart Advertising?

Thursday, January 13, 2022
@
10:00am PST / 12:00pm CST

Blake Kidd

Director of Marketplaces
Rise Interactive
Rise Interactive

Mina Salami

Associate Director of Partnerships
Rise Interactive
Rise Interactive

Jeff Millan

Sr. Account Executive
Pacvue
Pacvue
Webinar

The Million Dollar Question: Should you expand to Walmart Advertising?

Thursdays
January 13, 2022
@
10:00am PST / 12:00pm CST

Blake Kidd

Director of Marketplaces
Rise Interactive
Rise Interactive

Mina Salami

Associate Director of Partnerships
Rise Interactive
Rise Interactive

Jeff Millan

Sr. Account Executive
Pacvue
Pacvue

Webinar

The Million Dollar Question: Should you expand to Walmart Advertising?

Date:

Thursday, January 13, 2022

Time:

10:00am PST / 12:00pm CST

We all know how Retail Media has exploded in recent years, but did you know that Walmart’s eCommerce business has specifically grown 87% over the past two years?  

Walmart has continued to invest in its online paid media offerings, opening up more opportunities for brands to convert customers but also revealing more competition on the platform. Join Pacvue and Rise Interactive on January 13th at 10 am PST to learn:  

  • The importance of expanding into Walmart
  • How to incorporate Walmart into your paid media strategy  
  • Tips for campaign structure, optimization & reporting  
  • How to launch your first Walmart Ads campaign    

...and more. Register for the webinar now!  

Register Here.

Webinar

The Million Dollar Question: Should you expand to Walmart Advertising?

Date:

Thursdays

Time:

10:00am PST / 12:00pm CST

We all know how Retail Media has exploded in recent years, but did you know that Walmart’s eCommerce business has specifically grown 87% over the past two years?  

Walmart has continued to invest in its online paid media offerings, opening up more opportunities for brands to convert customers but also revealing more competition on the platform. Join Pacvue and Rise Interactive on January 13th at 10 am PST to learn:  

  • The importance of expanding into Walmart
  • How to incorporate Walmart into your paid media strategy  
  • Tips for campaign structure, optimization & reporting  
  • How to launch your first Walmart Ads campaign    

...and more. Register for the webinar now!  

Register Here.

The Million Dollar Question: Should you expand to Walmart Advertising?

Date Recorded:

January 13, 2022

Recorded Webinar:

The Million Dollar Question: Should you expand to Walmart Advertising?

Blake Kidd
Director of Marketplaces
Rise Interactive
Rise Interactive
Mina Salami
Associate Director of Partnerships
Rise Interactive
Rise Interactive
Jeff Millan
Sr. Account Executive
Pacvue
Pacvue

If you missed this webinar, check back soon to view a recording.

Summary

We all know how Retail Media has exploded in recent years, but did you know that Walmart’s eCommerce business has specifically grown 87% over the past two years? Walmart has continued to invest in its online paid media offerings, opening up more opportunities for brands to convert customers but also revealing more competition on the platform. In this webinar, Pacvue and Rise Interactive uncovered: The importance of expanding into Walmart, how to incorporate Walmart into your paid media strategy, tips for campaign structure, optimization & reporting, and how to launch your first Walmart Ads campaign.

Key Takeaways

  • Walmart had the second highest sales growth in 2021 (below Etsy)
  • Consider expanding your strategy to Walmart & other marketplaces to take advantage of current growth and competition in the industry
  • Prioritize a Marketplace mix and align them to your target audience
  • Understand your product performance on Amazon—both SOV and competition—to inform Walmart expansion decisions

Related Resources

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Transcript