The Amazon Buy Box is the holy grail for every Amazon vendor and third-party or "3P" seller. It provides a tremendous opportunity to generate sales due to its high impact on conversions. Whenever you search through Amazon and jump onto any product listing, it is hard not to notice the vast amount of information displayed before you. But today, we are going to focus on the white Buy Box located on the right side of the product listing, which contains key information such as the price of the product, the shipping information, the "Add to Cart," and "Buy Now" button, and who the current seller is. When the buyer clicks "Add to Cart," Amazon automatically adds the featured product to the buyer's cart. If the buyer completes the order, they will have bought the featured product.
If you are the seller whose product is featured in the Buy Box, then consumers are much more likely to purchase your product. Over 82% of all Amazon sales go through the Buy Box. That percentage is even higher for mobile users, so winners of the Buy Box have the mega advantage of a whopping 150 million mobile users on the Amazon marketplace.
If you are an arbitrage seller trying to sell inventory or a corporate brand with a wide distribution network, this comprehensive guide is for you.
In this guide, we will cover:
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